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ONSEN® BLOG / About mattresses

Why aren’t ONSEN® mattresses available in stores?

15 listopada 2024
mattresses onsen, mattress store, mattress manufacturer
Contents
Lower prices thanks to no middlemen
Value-based selling
Full control over the brand's WHY
A fully informed choice
ONSEN® is a Polish brand that has chosen an approach uncommon in Poland. By definition, our products are not available in physical stores, including large retail chains. We have only our company store located at our company headquarters.

The decision to focus on online sales may seem unusual in a world where most companies strive to have a presence in as many retail locations as possible. For us, however, this distribution model is a conscious choice that allows us not only to offer products at fair prices but also to maintain value and quality at the highest level.
mattresses online, mattress by internet, mattress store

Lower prices thanks to no middlemen

Our deliberate decision to avoid physical stores is one way we offer a smart choice – the best product at an attractive price. This approach enables us to maintain prices at a reasonable level. Every additional middleman means higher costs, which would ultimately fall on the customers.

With physical stores, we often see high markups, which significantly impact the mattress price that customers pay. For the ONSEN® brand, this would require raising prices, which would negatively affect our customers.

We focus on providing the best mattresses at a fair price, which would simply not be achievable through collaboration with retail stores. By cutting out middlemen, we also avoid the relatively high costs associated with warehousing, inter-warehouse transportation, or retail space rental. With a direct sales system, we are able to offer mattresses at affordable prices.
company values, brand philosophy, brand positioning

Value-based selling

ONSEN® is not only a Polish brand but a whole philosophy of operation, founded on values such as authenticity, reliability, and knowledge. Introducing our products into physical stores would require working with people who may not fully share our business philosophy.

For us, it is crucial to constantly monitor quality standards, which involves ensuring the right approach to customers. This is quite a significant challenge in retail environments, where many brands compete and profit is the primary goal. We don’t want the Osaka Air mattress to be treated merely as one of many products.

For us, only value-based sales matter, not profit-driven motivations. Our message is essential and aligns with both the philosophy of our brand and our customers. Retailers typically prioritize profit, meaning they offer products that are most profitable for them, not necessarily those that best meet customer needs, needs which they often don’t fully understand. As a brand, ONSEN® emphasizes education and honesty, which are key when choosing a mattress.
start with why, why, simon sinek

Full control over the brand's WHY

The foundation of our brand is the START WITH WHY philosophy, originating from Simon Sinek. Therefore, our WHY is essential and unchanging. We believe that the reason ONSEN® exists is more important than the product itself. Collaborating with retail chains would threaten our philosophy because it would be impossible to control the brand’s WHY.

Our priority is to ensure that every customer is confident that purchasing a mattress from ONSEN® is a thoughtful decision, based on reliable knowledge and aligned with their values. We believe our customers share the same values as our team. Thus, they are not only choosing the best mattress but are also mindful of our mission — of WHY we offer something, not just WHAT we offer.

Only maintaining direct sales allows us to consistently retain full control over the customer experience and brand philosophy, which is extremely important to us. This ensures that every element aligns with our values. In a store, our mattress would lose this uniqueness, and customers might not receive full information about its benefits, technology, and usage because this conflicts with the retailer's ethos.
awareness, wisdom, relationship business

A fully informed choice

The absence of the ONSEN® mattress in physical stores is a deliberate choice driven by honesty and care for the customer, including maintaining fair prices and control over the brand’s values. By eliminating intermediaries, we provide a unique experience for our customers. Each of our customers has direct contact with the brand, which allows for a better understanding of our philosophy. It also conveys that passion and commitment are behind our products.

We offer our Osaka Air mattress exclusively online. Only this way can we ensure its highest quality without any compromises. Our decision for direct sales is a guarantee of satisfaction. In this way, we also emphasize the importance of years of research, attention to detail, and deep knowledge as pillars of our products. We avoid unnecessary intermediaries to give you the confidence that you are choosing not only a product but a business philosophy that values quality, knowledge, and integrity.

We also encourage you to explore other articles on the best sleep and health blog, as well as the Encyclopedia of Healthy Sleep prepared by the ONSEN® team of specialists. For those who care about spine health, we recommend a set of spine exercises prepared by our physiotherapist.
Odznaka Opineo
mattress 160x200, foam mattresses 200x200, bedroom products

FAQ: ONSEN® Mattresses

Where can I buy ONSEN? mattresses?

The Osaka Air foam mattress is an ONSEN? product exclusively available online. We sell it directly to maintain full control over the customer experience. You can purchase it on www.onsen.eu and through marketplace platforms. It is only available in-store at our company shop located at our headquarters: 71G Maria Skłodowska-Curie Street, Toruń.

How can I get a discount on ONSEN? mattresses?

ONSEN? offers mattresses at fair prices all year round. Our low margins mean we rarely run promotions, as we avoid inflating prices only to reduce them with discounts. Typically, we do not offer discounts on our products. A permanent discount is available to those who join our newsletter, which brings together the ONSEN? community.

Does the ONSEN? mattress need to rest after delivery?

The Osaka Air, the one and only ONSEN? mattress, is delivered without being pressed or rolled. It does not need to rest after delivery. You can enjoy its full functionality immediately after unpacking.

Who manufactures the Osaka Air mattress?

The flawlessly designed Osaka Air mattress is a product of the Polish brand ONSEN?, owned by Onsen Sp. z o.o., headquartered in Toruń. This is a company with 100% Polish capital. ONSEN? mattresses are manufactured in Poland, so purchasing from www.onsen.eu supports Polish business.

What are the reviews of the ONSEN? mattress?

ONSEN? mattresses enjoy excellent reviews from customers and numerous positive evaluations from independent testers. Every review posted on www.onsen.eu and in review platforms is linked to a specific order, ensuring they are verified and authentic.

Contents
Lower prices thanks to no middlemen
Value-based selling
Full control over the brand's WHY
A fully informed choice
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