For many people,
mattress promotions can seem extremely beneficial. Especially when the offered
discounts reach up to 70%, increasing consumers' willingness to make purchases. However, where does the possibility of offering such large discounts come from in
mattress stores? The secret lies in the
huge margins imposed by sellers.
An example worth mentioning is a
mattress for 5000 zlotys, offered by several brick-and-mortar stores. Its manufacturer does not provide the
full parameter of the foams used in it. However, its weight is very low, indicating their
low density and thus questionable durability. Upon closer inspection, it is evident that it is made of
T foam, a cheap closed-cell foam. The cost of producing a standard
160x200 mattress of this model does not exceed 500 zlotys, even assuming
inflated costs borne by the manufacturer.
Even more intriguing are
mattresses for 10,000 zlotys, as they have even higher margins. Producing a popular
160x200 mattress so that, using the best materials and reasonable margins, it costs
above 6000 zlotys is practically impossible. Everything above this price is probably the
store and manufacturer margin, which pays for flashy marketing.
It is worth remembering that
mattress margins in traditional stores are so large because they allow stores to
flexibly set prices, creating the illusion of promotions. Thanks to high margins, even with
big discounts, stores still make a profit. These promotions aim to attract customers and consequently
increase sales, but rarely reflect the actual value of the product. In a store that has
many mattress models, the priority is to sell the one that brings the most profit. The customer is just a
number in the table that should be as large as possible.
On the other hand, truly
good mattresses, the production cost of which reaches several thousand zlotys, naturally have to have
smaller margins to keep their prices attractive. Therefore, they are often
discredited by sellers who only have them in the store for this purpose. That is why it is worth making an effort to gain reliable knowledge before
buying a mattress to avoid overpaying for
marketing tricks, allowing you to focus on the actual quality of the product.