What is the jobs to be done of a mattress?

In today's times, when the market offers many mattresses and pillows that are deceptively similar in appearance, but have completely different characteristics and parameters, understanding customers' needs is key to providing them with the right solution. Discovering the goals and tasks behind the purchase of a particular product allows us to deliver exactly what our customers need. That's why Seth Godin introduced the concept of jobs to be done, which focuses on understanding the goals that customers want to achieve through the purchase of a particular product.

This concept is very relevant to us at ONSEN®, as we apply it in creating each of our mattresses, pillows, mattress toppers, and the entire range of other products that are designed for healthy sleep and ergonomic living. However, it is the quality of a good mattress that is one of the most important elements in a bedroom and has a tremendous impact on the quality of sleep, and therefore, our health and well-being.

That's why we know that when choosing a mattress, it's not just about selecting a specific product for the sake of owning it, but about achieving specific goals, such as providing comfortable and healthy sleep, and increasingly, reducing back pain or improving overall quality of life. By understanding the job that needs to be done with a mattress or pillow, we ensure our customers have the best possible sleep experiences.

The jobs to be done philosophy is an approach that focuses on understanding customers' real needs rather than just the products or services we offer. Instead of asking what we can sell to customers, we ask ourselves what problems they want to solve and what goals they want to achieve.

Seth Godin, a well-known American marketer and author of bestselling books, promotes the idea of jobs to be done as a way to gain an advantage over other products or services. According to him, the key to business success lies in understanding and fulfilling customers' needs in a way that brings them real benefits.

The jobs to be done approach we use can be applied in any industry and when creating any type of product or service. It's not just about selling a product, but primarily about solving a problem that the customer is facing. That's why understanding what the consumer wants to achieve and what their priorities are is so important.

To fully leverage the jobs to be done approach, it's valuable to apply research techniques such as conducting honest and in-depth customer interviews and observing customer behavior. This way, we can learn about their needs, preferences, and purchasing habits. It's also crucial to incorporate design thinking, which allows us to offer the best solutions within the available technologies, even though it may increase operating costs.

With the jobs to be done approach, we can effectively tailor our products or services to customer needs and gain a competitive edge. The key to success lies in understanding what the customer wants to achieve and how we can help them in that regard. However, since the world is constantly changing, this approach should be combined with the philosophy of infinity game, which perfectly aligns us with the dynamic environment.

The Osaka Air mattress produced by us is designed to meet customer expectations. Its primary job to be done is to fully satisfy customer needs and provide extensive problem-solving. We utilize advanced technologies that support different body types and sleeping positions.

This holistic approach to mattress design aims to provide users with the highest quality of sleep. Instead of focusing solely on the appearance of the mattress and its marketing description, we concentrate on the parameters that translate into functionality. Thanks to these characteristics, the Osaka Air mattress influences the overall user experience, improving not only the quality of sleep but also contributing to users' health and well-being.

Its construction is designed to maximize airflow, which helps regulate body temperature and provides freshness throughout the night. The mattress features a special Aero 3D mesh and a system of transverse ventilation channels that help maintain optimal body temperature regardless of external conditions. This not only improves sleep hygiene but also helps prevent health issues such as excessive night sweating.

It is made of high-quality materials that guarantee long-term use without the risk of losing comfort and support. The mattress contains high-density high-resilience foams that not only adapt to the body shape but are also resistant to deformation, resulting in sleep comfort. The contouring foam, responsible for body contouring, is placed in the second layer of the mattress, allowing users to benefit from its advantages while minimizing its drawbacks.

The mattress cover is made of durable yet soft and breathable material that is easy to clean and can be removed for washing. Its weight per square meter is up to 550 g/m2, which significantly exceeds traditional quilted covers. This ensures that the mattress not only endures many years of use but also looks and smells fresh throughout that time.

Every detail of the Osaka Air mattress has been thoughtfully designed and made with the highest care. It perfectly blends with any interior, whether it's minimalistic or a modern bedroom created in virtually any style. Its appearance allows for a harmonious match with the bedroom interior. Meanwhile, the subtle lines cleverly combined with delicate and durable seams create a justified impression of a luxurious and stylish mattress, despite its low price.

Importantly, it is an eco-friendly mattress whose impact on the environment has been reduced to the necessary minimum to contribute maximally to a healthy and sustainable lifestyle. Additionally, it is covered by a 15-year warranty and a 100-day return program, which allows you to test the mattress in your own bedroom.

We also encourage you to explore other articles on the best sleep and health blog, as well as the Encyclopedia of Healthy Sleep prepared by the ONSEN® team of specialists. For those who care about spine health, we recommend a set of spine exercises prepared by our physiotherapist.