Consumer rights when purchasing
mattresses online are becoming increasingly important as consumers become more aware of the world around them. It is important to remember that
mattresses, like clothing or furniture, are products that require
fitting or testing before making a final choice. They are a unique category of products because their
comfort and fit directly affect sleep quality, which in turn affects
biopsychosocial functioning during the day.
Unfortunately, when it comes to
mattress sales, there is no shortage of
illegal business practices. They have even become an
industry norm employed by many well-known brands. These practices can
mislead consumers, influencing their purchasing decisions. They include practices such as the
name game, as well as many others. For example, writing
false reviews about the product or even about products from other brands.
In the case of
mattresses, false reviews can significantly impact the perception of
quality and comfort, leading consumers to purchase a product that has
good reviews but does not meet their expectations. This is problematic because
mattresses are a specific product whose properties are
difficult to assess solely based on reviews. False reviews can therefore
mislead consumers, violating consumer rights.
Another aspect is
unreliable certifications, which are a plague. In the mattress industry, there are many
quality certifications that are supposed to indicate the high quality and
safety or hypoallergenic properties of the mattress, which are not true. Most of them are
marketing tools aimed at increasing the attractiveness of the product
in the eyes of consumers, but without actual confirmation of its benefits. For consumers, it can be difficult to distinguish
valuable certifications from those that are insignificant.
Various
mattress rankings created by manufacturers or commissioned by them are also practices that
often mislead consumers. Although these rankings may seem like
objective assessments, they serve only as promotion for
specific brands, so they are biased and deceptive. Such rankings ignore the
faults of products, while disproportionately highlighting their
supposed benefits, which are not always benefits. For consumers seeking an
objective assessment before purchasing, this is a serious source of misinformation.